Our story, in the growers' own words

Transcript

The full spoken audio of the film, in order.

1. 0:12Now it's kind of eerie in here.
2. 0:14Action!
3. 0:15All great societies build their foundations based on agricultural excellence.
4. 0:25Without that foundation, everything else can't be done.
5. 0:29I worked here from the beginning of the company, starting in 2014.
6. 0:38We started, it was in a small little hoop house with chicken wire on the side.
7. 0:45Built on a pallet walls with pallets on the ground.
8. 0:51And I remember the day we had to do the germination, it had a pipe burst in the field that flooded overnight.
9. 0:57It felt like a disaster, we ended up doing the entire germination on that seedling set.
10. 1:03We kept pushing through.
11. 1:06And that's where we found Adelanto.
12. 1:12We named it Adelanto to kind of represent forward, we're moving forward.
13. 1:17We were going to do that by releasing a variety that California hasn't had bred for itself in California, maybe ever.
14. 1:25The opportunity here at California Berry Cultivars was really to be larger, to do a lot more.
15. 1:31It was to build a business, build all these resources, to provide more access to new varieties than the industries have before.
16. 1:39Just because we're a smaller company, the scale that we work through is enormous.
17. 1:45We're focused on the farm, focused on the agronomy, the horticulture, and we lay over the top of that, the science of quantitative genetics.
18. 1:53We're innovative in trying new techniques to get the most out of every cultivar.
19. 2:04We're just paying attention a lot to the horticulture, not just the breeding and genetics.
20. 2:10We're developing cultivars that can ship across the country.
21. 2:15Giving that to the growers that allows them to be able to better enhance what they're doing with our product and not just releasing something without information.
22. 2:22You know a grower, they put their livelihoods into it, and at the very beginning that's a risk.
23. 2:29We want to make growers more money, that's the big thing.
24. 2:31We believe that it's going to be more economical to get strawberries out to more people at a better price.
25. 2:39We want to be number one.
26. 2:41We really have that ambition, there's a drive here, and it's inescapable.
27. 2:46There's been a lot of challenges and come out of a lot of that with the momentum that we have.
28. 2:51It's impressive.
29. 2:52The coolest part about CBC is the people that work here on our team are the same way.
30. 2:58CBC is a feeling.
31. 2:59It's why you wake up at 3 a.m. and write something down.
32. 3:03What gets me up is just the love of the work.
33. 3:05The competitive drive to be the best, that's the biggest thing.
34. 3:09You have to continue to fight against the tide.
35. 3:11Today we're over half of the state of Baja California.
36. 3:14Yeah, all over the world, Australia, Spain, Mexico.
37. 3:18We've come a long way.
38. 3:20It's awesome.