Who We Are
Independent strawberry breeding, driven by collaboration and innovation. Building better berries for growers worldwide since 2014.
How It Started
California Berry Cultivars, LLC was founded in 2014 as a collaborative effort between stakeholders in the strawberry industry who shared a vision: to develop superior strawberry cultivars through independent, focused research.
What began as a partnership between experienced growers and breeders has grown into a leading independent breeding program, delivering high-quality, high-yield cultivars to commercial berry growers worldwide.
The People Behind CBC
The California Berry Cultivars team consists of a mix of veterans and the next generation of strawberry cultivar developers and researchers. Together, they bring over 100 years of collective experience in the strawberry industry.
Our team is committed to providing strawberry growers with the quality strawberries they want and need—conducting research that protects and promotes high-yielding, consumer-desirable products under the ever-changing conditions of the field and marketplace.
What Drives Us
"If you're not moving forward, you're falling behind."
California Berry Cultivars is dedicated to the continual development and improvement of strawberry cultivars—a vital part of supporting and advancing the global strawberry industry. Our team leads collaborative research aimed at creating superior cultivars that meet the needs of growers worldwide.
Key stakeholders in the strawberry industry working together.
Family-owned berry company with global operations.
International marketing and cultivar licensing partner.
Premium produce company in Southern California.
Santa Maria grower and development partner.
Third-generation Watsonville family farm.
Longtime CBC cultivar tester and advocate.
See What We've Built
Discover the cultivars we've developed through our breeding programs.