Our Breeding Program
Cultivar
Development
Premium berry varieties engineered for short-day and day-neutral production systems. Our cultivar development program focuses on creating superior fruit quality that drives grower profitability while meeting market demands.
Multi-Site Validation
Field
Testing
Rigorous multi-site field trials validate performance across diverse growing conditions. Our testing program spans multiple locations and environments to ensure cultivars deliver consistent, real-world results for commercial growers.
Disease Resistance
Pathology &
Screening
Comprehensive screening for Fusarium, Macrophomina, and other critical pathogens. Our pathology program identifies and develops resistance traits that protect grower investments and ensure sustainable production.
Foundation Stock
Cleanstock
Program
Our cleanstock program participates in the CDFA Strawberry Registration & Certification Program, established in 1949 to ensure the health and quality of strawberry planting stock. Foundation plants are produced through meristem tissue culture—a process that eliminates pathogens through heat treatment and sterile cultivation of meristem tips, ensuring disease-free, vigorous planting material for nurseries and commercial growers.
Collaborative Success
Grower
Partnerships
Direct collaboration with commercial growers drives our innovation. On-farm trials and licensing programs ensure our cultivars deliver real-world results. We work alongside growers to optimize production and maximize profitability.