Built by People
Who Love the Process.
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Built by People Who Love the Process.
Better berries
for growers,
worldwide.
California Berry Cultivars is dedicated to the continual development and improvement of strawberry cultivars—a vital part of supporting and advancing the global strawberry industry. Our team of experts leads collaborative research aimed at creating superior cultivars that meet the needs of growers worldwide, delivering fruit varieties that truly work for the world.
Save the date
Watsonville Field Day
Friday, May 8, 2026 · 10:30 AM PST
Day-neutral program — Alturas & Carpinteria season updates
+ new selection CBC033
We're hosting at our Watsonville trial site. This field day focuses on our day-neutral program: 2025 season results for Alturas and Carpinteria, plus the first look at CBC033 — a firm, high-yield day-neutral selection we're trialing in grower fields this year. Large cleanstock volumes available for fall 2027.
181 Dairy Rd, Watsonville, CA
RSVP NowFeatured Cultivars
Discover our premium varieties designed for superior performance and grower success.
Cultivar Development
Premium short-day and day-neutral varieties for superior fruit quality.
Disease & Field Testing
Comprehensive pathogen screening and multi-site trial validation.
Cleanstock Program
CDFA-certified virus-free foundation stock for nurseries.
Grower Partnerships
On-farm trials and licensing for real-world results.
"If you're not moving forward, you're falling behind."
Nothing could be more true in modern agriculture. At California Berry Cultivars, we are committed to continuous improvement and innovation in strawberry breeding.
Founded 2014 · 12+ Cultivars
· 4 Locations · Growers Worldwide
About
California Berry Cultivars
Founded in 2014 as a collaborative effort between stakeholders in the strawberry industry, California Berry Cultivars is an independent breeding company focused on developing high-quality, high-yield cultivars for commercial growers worldwide.
Our Story & Team →